7 Different Forms of Digital Marketing You Should Know

By definition, digital marketing is the utilization of electronic media by marketers to advertise or promote the products or services to consumers. It has the ultimate purpose of attracting customers to interact with the company through digital means. However, digital marketing has a wide scope of strategies. The most important and effective forms are listed below:


1. Online Advertising

Online advertising, also called internet advertising, is an essential form of digital marketing. It’s a form of marketing wherein the advertiser publishes their product or services on their websites or through other websites via online ads. The company is able to gain full control over its budget.


2. Social Media

Over the past few years, users of social media have dramatically increased. It has become so popular that various social media platforms were developed. Social media is a computer-based tool where people can share ideas, exchange information, and review different products or services. Research actually shows that people spend more time on social media than any other internet activities. Working your marketing through social media makes a huge difference. Not only is it free, but it makes it easier for you to connect to your customers and provide quality customer service.


3. Email Marketing

Email marketing is one of the different forms of digital marketing wherein the company sends emails to its current or potential customers. It is used to send ads, build brand awareness, and strengthen customer loyalty. Email marketing is relatively low in costs but effective. Adding a personal touch, attractive graphics, and catchy content to your emails can increase the conversion rate. 


4. Search Engine Optimization (SEO)

SEO is a technique used to increase the visibility of a website in a search engine’s organic search result. The more frequent the web page appears in a search result, the more visitors it will have. SEO may target different kinds of search including image, local, video, news, maps, shopping, flights, and finance search. 


5. Content Marketing

Content marketing involves the sharing of useful information online that could benefit the reader. It could be a blog post, a social media post, or a video. It also drives the customer to perform certain actions that would benefit the company. In general, content marketing is the backbone in generating a clearly defined audience and converting them to buyers. 


6. Pay Per Click (PPC)

PPC is a form of digital marketing wherein the advertiser mobilizes the search engine to generate clicks to the website. Pay per click is one of the effective forms of digital marketing since it brings low cost and greater engagement with the products or services.


7. Affiliate Marketing

Affiliate marketing uses affiliates to bring customers and visitors to the website and then reward them for their marketing efforts. It is a type of performance-based marketing. Company’s main objective here is to find good affiliates who can reach unchartered markets. Ads offered through trusted affiliates can attract prospects which might not have otherwise reached.


These are just some of the different forms of digital marketing. Effective digital marketing utilizes every applicable form and not just sticking to one strategy. And often times, it is wiser to consult an expert in digital marketing than venture with uncertainty. There are thousands of digital marketing experts out there, including Boss DM.

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