Comparison of Traditional Marketing and Digital Marketing
Traditional marketing has been around for years. It has been found effective in reaching out local audience. On the other hand, digital marketing took its popularity a few years after the start of the information age. The comparison of traditional marketing and digital marketing is presented down below:
Audiences are unable to interact. It’s a one-way conversation.
Interaction is possible between the audience and advertiser. This is a two-way conversation.
Can be costly and disseminating ads is time consuming.
Reasonably cheap and promotions can reach audience quicker.
Success is achieved when a large audience is reached.
Success is achieved when a large and specific audience is reached.
Campaigns last for a long period of time.
Campaigns are easily changed. Changes made can be easily implemented.
Preparation of the campaign is time-consuming.
Preparation of the campaign doesn’t require so much time.
The reach of the marketing efforts is limited.
The reach of the marketing efforts can reach to a global scale.
Campaigns cannot go viral.
Campaigns can go viral.
Customer feedback and inquiries can only be accommodated during working hours.
Customer feedback and inquiries can be accommodated anytime.
Campaign status is hard to measure.
Real-time analytics is available. Specific demographics information such as age and gender is accessible.
Traditional marketing and digital marketing should go hand in hand for your marketing efforts. Digital marketing cannot reach people who have no access to digital devices. In the same way, traditional marketing can only reach local areas and nearby. Combining the two should be the best approach.
Digital marketing, as you can see, has its advantages. However, it requires proper skills and implementation. Well, there’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM. It’s a proven digital marketing AI that will enable you to achieve your goals faster with correct digital marketing.
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