Entries by Boss DM

Comparison of Traditional Marketing and Digital Marketing

June 7, 2019 /0 Comments/in /by

Comparison of Traditional Marketing and Digital Marketing

Traditional marketing has been around for years. It has been found effective in reaching out local audience. On the other hand, digital marketing took its popularity a few years after the start of the information age. The comparison of traditional marketing and digital marketing is presented down below:

Traditional Marketing

Digital Marketing

Audiences are unable to interact. It’s a one-way conversation.

Interaction is possible between the audience and advertiser. This is a two-way conversation.

Can be costly and disseminating ads is time consuming. 

Reasonably cheap and promotions can reach audience quicker.

Success is achieved when a large audience is reached.

Success is achieved when a large and specific audience is reached.

Campaigns last for a long period of time.

Campaigns are easily changed. Changes made can be easily implemented.

Preparation of the campaign is time-consuming.

Preparation of the campaign doesn’t require so much time.

The reach of the marketing efforts is limited.

The reach of the marketing efforts can reach to a global scale.

Campaigns cannot go viral.

Campaigns can go viral.

Customer feedback and inquiries can only be accommodated during working hours.

Customer feedback and inquiries can be accommodated anytime.

Campaign status is hard to measure.

Real-time analytics is available. Specific demographics information such as age and gender is accessible. 

Traditional marketing and digital marketing should go hand in hand for your marketing efforts. Digital marketing cannot reach people who have no access to digital devices. In the same way, traditional marketing can only reach local areas and nearby. Combining the two should be the best approach.

Digital marketing, as you can see, has its advantages. However, it requires proper skills and implementation. Well, there’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM. It’s a proven digital marketing AI that will enable you to achieve your goals faster with correct digital marketing.

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

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7 Different Forms of Digital Marketing You Should Know

June 6, 2019 /0 Comments/in /by

7 Different Forms of Digital Marketing You Should Know

By definition, digital marketing is the utilization of electronic media by marketers to advertise or promote the products or services to consumers. It has the ultimate purpose of attracting customers to interact with the company through digital means. However, digital marketing has a wide scope of strategies. The most important and effective forms are listed below:

 

1. Online Advertising

Online advertising, also called internet advertising, is an essential form of digital marketing. It’s a form of marketing wherein the advertiser publishes their product or services on their websites or through other websites via online ads. The company is able to gain full control over its budget.

 

2. Social Media

Over the past few years, users of social media have dramatically increased. It has become so popular that various social media platforms were developed. Social media is a computer-based tool where people can share ideas, exchange information, and review different products or services. Research actually shows that people spend more time on social media than any other internet activities. Working your marketing through social media makes a huge difference. Not only is it free, but it makes it easier for you to connect to your customers and provide quality customer service.

 

3. Email Marketing

Email marketing is one of the different forms of digital marketing wherein the company sends emails to its current or potential customers. It is used to send ads, build brand awareness, and strengthen customer loyalty. Email marketing is relatively low in costs but effective. Adding a personal touch, attractive graphics, and catchy content to your emails can increase the conversion rate. 

 

4. Search Engine Optimization (SEO)

SEO is a technique used to increase the visibility of a website in a search engine’s organic search result. The more frequent the web page appears in a search result, the more visitors it will have. SEO may target different kinds of search including image, local, video, news, maps, shopping, flights, and finance search. 

 

5. Content Marketing

Content marketing involves the sharing of useful information online that could benefit the reader. It could be a blog post, a social media post, or a video. It also drives the customer to perform certain actions that would benefit the company. In general, content marketing is the backbone in generating a clearly defined audience and converting them to buyers. 

 

6. Pay Per Click (PPC)

PPC is a form of digital marketing wherein the advertiser mobilizes the search engine to generate clicks to the website. Pay per click is one of the effective forms of digital marketing since it brings low cost and greater engagement with the products or services.

 

7. Affiliate Marketing

Affiliate marketing uses affiliates to bring customers and visitors to the website and then reward them for their marketing efforts. It is a type of performance-based marketing. Company’s main objective here is to find good affiliates who can reach unchartered markets. Ads offered through trusted affiliates can attract prospects which might not have otherwise reached.

 

These are just some of the different forms of digital marketing. Effective digital marketing utilizes every applicable form and not just sticking to one strategy. And often times, it is wiser to consult an expert in digital marketing than venture with uncertainty. There are thousands of digital marketing experts out there, including Boss DM.

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

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Clear Advantages Digital Marketing Brings to Customers

June 5, 2019 /0 Comments/in /by

Clear Advantages Digital Marketing Brings to Customers

With the rapid advent of technological advancements, digital marketing has created a great impact on the way customers buy products and services. Digital marketing dramatically brings brand awareness to consumers. People are booking for travels, buying products and books, and getting services online. The usage of digital marketing is growing not only because of its effectiveness but also because it provides better customer satisfaction.

Here are the clear advantages digital marketing brings to customers:

1. Customers get quick and up-to-date product updates.
— Consumers have access to the internet. People can easily research online. Companies continuously update their products or services and are able to relay the information to the consumers in no time.

2. Greater customer engagement.
— Whether it’s from social media or your website, customers can easily visit to post, inquire, and provide feedback about your services. This gives you a better chance to engage and connect. 

3. Clear product/services information.
— It’s more convenient for people to Google what they want to know than to search through the streets and wonder where to get information about your company.

4. Customers can easily compare products/services.
— From the comfort of their homes, customers can easily compare between products/services and determine which offer gives better advantages. They don’t need to visit a couple of stores just to inquire about the products/services.

5. 24/7 online purchase. 
— Since shopping sites are open 24/7, customers do not need to consider store hours. Not even the holidays of holidays can stop them. 

6. Customers can share your products/services easily. 
— Social media is a very powerful tool in marketing. People can easily relay information to their friends and family. Whether it’s a positive post or negative feedback, it will have a ripple effect on your business.

7. Customers can quickly check for prices.
— Product/services price is one of the decision-making factors for customers. They love to check your prices more than anything else. 

 Effective digital marketing considers the welfare of customers. They are the fuel that enables your business to run. Think about how you can improve your strategies not only to get sales but to create a lasting impact on the hearts of your clients.

 Boss DM is an expert in digital marketing. He will provide you with direct to the point instructions on how to implement your digital marketing plan. There’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM now! 

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

POPULAR LINKS

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Twitter



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Youtube



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Advantages and Disadvantages of Digital Marketing

May 24, 2019 /0 Comments/in /by

Advantages and Disadvantages of Digital Marketing

Digital Marketing refers to the marketing of products and services using digital technology on the internet. Some example would include social media marketing, SEO, email marketing, and affiliate marketing. It benefits several businesses, great and small, by giving them a mass market to target at an affordable price. 

Let’s discover the advantages and disadvantages of digital marketing.

Advantages of Digital Marketing

  1. Easily target local and global audience — Technology has provided a breakthrough to our limits. You can target a specific location for your marketing. Not only that, but you can also specify what gender, age, and interests you want your campaign to appear. That means your marketing will be more specific and effective.
  2. Customer relationship management — The use of modern ways allow good handling of customer relationship management.  Through data analysis about the customers, it is possible to improve business relationships, customer retention, and sales growth. The aid of social media allows businesses to interact with their customers. Personalized email marketing generates more conversion rate.
  3. Cost-efficient marketing — As you may know, traditional marketing is costly. There are a lot of free tools online that you can use for digital marketing like Google Search Console, Mailchimp, and Hootsuite.
  4. Automated data analytics — Real-time analytics powered by an automatic system is a huge advantage over traditional marketing. You can monitor how your campaign is going accurately and apply necessary changes. 

Disadvantages of Digital Marketing

  1. Dependability on technology — Digital marketing would never exist without technology. That means, you can only directly target people who are involved with the usage of digital products.
  2. Worldwide competition — Every business has its competitors. Customers are now able to easily compare between two companies. They can search online for any feedback about your company and if it doesn’t go well, you’ll gonna lose hundreds of them. It takes a lot of effort in maintaining your online presence. Even ranking in Google requires a well-maintained SEO. 
  3. Social media complaints — Real-time customer negative comments can hurt your company reputation. It can also affect other potential prospects. With that, you have to make sure everything is addressed to your favor.
  4. Requires hard work — Time, skills, and energy are needed to create blogs, manage your digital marketing campaign, and engage in social media sites. That means, you may have to allocate these tasks to your staffs. 
 
 Digital marketing might be highly technical, with its disadvantages, but the potential return of your investments is great. The bottom line, businesses are required to cope up with the modern ways of marketing or else their businesses will remain stagnant or be forced to close.
 
 Boss DM is an expert in digital marketing. He will provide you with direct to the point instructions on how to implement your digital marketing plan. There’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM now!

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

POPULAR LINKS

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Advantages and Disadvantages of Traditional Marketing

May 24, 2019 /0 Comments/in /by

Advantages and Disadvantages of Traditional Marketing

A start-up business may come to a challenging point in terms of marketing. For a limited amount of funds, it’s indefinite to which type of marketing the business has to focus.

Digital Marketing refers to the marketing of products and services using digital technology on the internet. Some example would include social media marketing, SEO, email marketing, and affiliate marketing. On the other hand, Traditional Marketing refers to any kind of promotion used by companies for several years already. That would include flyers, posters, radio advertisements, billboards, and so on.

Let’s discover the advantages and disadvantages traditional marketing.

Advantages of Traditional Marketing

  1. Reach your local audience easily— Radio broadcasting, for example, is easy and effective. Most people listen to the radio. You can also send out flyers and post posters. Study shows printed materials can be more likely remembered compared to digital ones.
  2. Easy to understand — Since traditional marketing has been around for years, people can easily understand and remember this kind of marketing. It is also more suitable for older folks since they are less likely acquainted with the internet.
  3. Effective and evidence-based success rate — The reason why traditional marketing exists up until this modern age is that it is effective and gives good results. Though you may not be able to reach a global scale with this marketing, there is an assurance of reaching out and converting your local reach.

Disadvantages of Traditional Marketing

  1. Less to no interaction — This type of marketing is a one-way form of communication. The main goal is only to inform potential customers about the brand.
  2. Can be very costly — Radio advertising can cost $200 to $5,000 per week depending on your location. Not only that, but you will also need an additional of $300 to $1000 for producing your commercial, hiring your voice talent, and editing audio effects. Print advertising can cost $500 to $20,000 depending upon your target range, the size of your poster, your graphics designer, and material costs.
  3. Absence of results statistics — Unlike digital marketing, traditional marketing does not have Google Analytics, click rates, conversion rates, or even FB pixel. It is difficult to conclude whether your advertising is successful or not.
 
 It is true that modern digital tactics offer real advantages. However, traditional marketing still has its relevance in this modern age.
 
Boss DM is an expert in digital marketing. He will provide you with direct to the point instructions on how to implement your digital marketing plan. There’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM now!

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

POPULAR LINKS

GET CONNECTED


Facebook



Twitter



Instagram



Youtube



Pinterest

5 Reasons Why Digital Marketing is Important

May 23, 2019 /0 Comments/in /by

5 Reasons Why Digital Marketing is Important

As you may know, we no longer live in the Stone Age. Technology has advanced drastically with its far-reaching effects on human lives. We no longer ride on camels to travel or use pigeons to communicate. Every aspect of human life has improved.

Small and great businesses as well have realized this change and are doing everything they can to keep up. Business owners mobilize the effectiveness of online presence. They realized that customers are more likely to search for things online.

Let me show you some of the 5 reasons why digital marketing will lead you to success:

 

1. Digital Marketing is cost efficient yet delivers good conversion

– The traditional form of marketing can be costly. The more funds you put for your marketing, the more people you can reach with it. However, digital marketing provides a batter and much more cost-effective marketing results. According to a survey, 28% of business owners optimized their budget to digital marketing while only 12% stayed with traditional advertising.

Of course, there are several ways you can do digital marketing. This includes social media marketing, email marketing, and SEO. These techniques can be free if you know how to get through it. Study shows these techniques generate quick and effective communication and interaction with targeted audiences and thus, generating more conversion rates and profits.

 

2. Digital Marketing assures the online business presence

– By the year 2020, there will be over 24 billion active gadgets worldwide. People are using the internet more than ever through tablets, laptops, desktops, and smartphones. Imagine how your business will grow if you have established brand trust online. The scope of your marketing is no longer limited, but it will keep on growing.

 

3. Digital Marketing provides a variety of call-to-action techniques

– Call-to-action refers to ways that encourage the viewers to respond or take action about something. With it, you can create an effective strategy to entice people to sign up, subscribe, like, download, share and more. This strategy is also useful in email marketing.

 

4. Digital Marketing entices people to contact you

– We believe that for any business to survive, one thing that has to be established is customer relationship. The great thing about digital marketing is that it offers multiple ways for the customer to get in touch with you. Be it through emails, social media, live chat, or phone calls, you have a better opportunity to relate to them and cater to their needs.

 

5. Digital Marketing increases your brand trust

– Brand trust is a very valuable asset for your business. With the presence of social media, a customer can easily share his opinion about your brand. A positive review by a satisfied customer can make other potential customers immediately avail to your products/services. The more your brand trust grows with your online community, the greater the conversion rate will be.

 

We are heading to a future where building your business requires the use of digital marketing. The competition is getting rough and without the use of modern means, it is impossible to survive.

Boss DM is an expert in digital marketing. He will provide you with direct to the point instructions on how to implement your digital marketing plan. There’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM now!

Boss DM

Virtual Digital Marketing Manager




  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.



  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.



  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.



  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.



  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.

digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

POPULAR LINKS

GET CONNECTED


Facebook



Twitter



Instagram



Youtube



Pinterest