Comparison of Traditional Marketing and Digital Marketing

Comparison of Traditional Marketing and Digital Marketing

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Comparison of Traditional Marketing and Digital Marketing

Traditional marketing has been around for years. It has been found effective in reaching out local audience. On the other hand, digital marketing took its popularity a few years after the start of the information age. The comparison of traditional marketing and digital marketing is presented down below:

Traditional Marketing

Digital Marketing

Audiences are unable to interact. It’s a one-way conversation.

Interaction is possible between the audience and advertiser. This is a two-way conversation.

Can be costly and disseminating ads is time consuming. 

Reasonably cheap and promotions can reach audience quicker.

Success is achieved when a large audience is reached.

Success is achieved when a large and specific audience is reached.

Campaigns last for a long period of time.

Campaigns are easily changed. Changes made can be easily implemented.

Preparation of the campaign is time-consuming.

Preparation of the campaign doesn’t require so much time.

The reach of the marketing efforts is limited.

The reach of the marketing efforts can reach to a global scale.

Campaigns cannot go viral.

Campaigns can go viral.

Customer feedback and inquiries can only be accommodated during working hours.

Customer feedback and inquiries can be accommodated anytime.

Campaign status is hard to measure.

Real-time analytics is available. Specific demographics information such as age and gender is accessible. 

Traditional marketing and digital marketing should go hand in hand for your marketing efforts. Digital marketing cannot reach people who have no access to digital devices. In the same way, traditional marketing can only reach local areas and nearby. Combining the two should be the best approach.

Digital marketing, as you can see, has its advantages. However, it requires proper skills and implementation. Well, there’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM. It’s a proven digital marketing AI that will enable you to achieve your goals faster with correct digital marketing.

Boss DM

Virtual Digital Marketing Manager

  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.
  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.
  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.
  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.
  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.
digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

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different forms of digital marketing

7 Different Forms of Digital Marketing You Should Know

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7 Different Forms of Digital Marketing You Should Know

By definition, digital marketing is the utilization of electronic media by marketers to advertise or promote the products or services to consumers. It has the ultimate purpose of attracting customers to interact with the company through digital means. However, digital marketing has a wide scope of strategies. The most important and effective forms are listed below:

 

1. Online Advertising

Online advertising, also called internet advertising, is an essential form of digital marketing. It’s a form of marketing wherein the advertiser publishes their product or services on their websites or through other websites via online ads. The company is able to gain full control over its budget.

 

2. Social Media

Over the past few years, users of social media have dramatically increased. It has become so popular that various social media platforms were developed. Social media is a computer-based tool where people can share ideas, exchange information, and review different products or services. Research actually shows that people spend more time on social media than any other internet activities. Working your marketing through social media makes a huge difference. Not only is it free, but it makes it easier for you to connect to your customers and provide quality customer service.

 

3. Email Marketing

Email marketing is one of the different forms of digital marketing wherein the company sends emails to its current or potential customers. It is used to send ads, build brand awareness, and strengthen customer loyalty. Email marketing is relatively low in costs but effective. Adding a personal touch, attractive graphics, and catchy content to your emails can increase the conversion rate. 

 

4. Search Engine Optimization (SEO)

SEO is a technique used to increase the visibility of a website in a search engine’s organic search result. The more frequent the web page appears in a search result, the more visitors it will have. SEO may target different kinds of search including image, local, video, news, maps, shopping, flights, and finance search. 

 

5. Content Marketing

Content marketing involves the sharing of useful information online that could benefit the reader. It could be a blog post, a social media post, or a video. It also drives the customer to perform certain actions that would benefit the company. In general, content marketing is the backbone in generating a clearly defined audience and converting them to buyers. 

 

6. Pay Per Click (PPC)

PPC is a form of digital marketing wherein the advertiser mobilizes the search engine to generate clicks to the website. Pay per click is one of the effective forms of digital marketing since it brings low cost and greater engagement with the products or services.

 

7. Affiliate Marketing

Affiliate marketing uses affiliates to bring customers and visitors to the website and then reward them for their marketing efforts. It is a type of performance-based marketing. Company’s main objective here is to find good affiliates who can reach unchartered markets. Ads offered through trusted affiliates can attract prospects which might not have otherwise reached.

 

These are just some of the different forms of digital marketing. Effective digital marketing utilizes every applicable form and not just sticking to one strategy. And often times, it is wiser to consult an expert in digital marketing than venture with uncertainty. There are thousands of digital marketing experts out there, including Boss DM.

Boss DM

Virtual Digital Marketing Manager

  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.
  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.
  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.
  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.
  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.
digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

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Advantages Digital Marketing Brings to Customers

Clear Advantages Digital Marketing Brings to Customers

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Clear Advantages Digital Marketing Brings to Customers

With the rapid advent of technological advancements, digital marketing has created a great impact on the way customers buy products and services. Digital marketing dramatically brings brand awareness to consumers. People are booking for travels, buying products and books, and getting services online. The usage of digital marketing is growing not only because of its effectiveness but also because it provides better customer satisfaction.

Here are the clear advantages digital marketing brings to customers:

1. Customers get quick and up-to-date product updates.
— Consumers have access to the internet. People can easily research online. Companies continuously update their products or services and are able to relay the information to the consumers in no time.

2. Greater customer engagement.
— Whether it’s from social media or your website, customers can easily visit to post, inquire, and provide feedback about your services. This gives you a better chance to engage and connect. 

3. Clear product/services information.
— It’s more convenient for people to Google what they want to know than to search through the streets and wonder where to get information about your company.

4. Customers can easily compare products/services.
— From the comfort of their homes, customers can easily compare between products/services and determine which offer gives better advantages. They don’t need to visit a couple of stores just to inquire about the products/services.

5. 24/7 online purchase. 
— Since shopping sites are open 24/7, customers do not need to consider store hours. Not even the holidays of holidays can stop them. 

6. Customers can share your products/services easily. 
— Social media is a very powerful tool in marketing. People can easily relay information to their friends and family. Whether it’s a positive post or negative feedback, it will have a ripple effect on your business.

7. Customers can quickly check for prices.
— Product/services price is one of the decision-making factors for customers. They love to check your prices more than anything else. 

 Effective digital marketing considers the welfare of customers. They are the fuel that enables your business to run. Think about how you can improve your strategies not only to get sales but to create a lasting impact on the hearts of your clients.

 Boss DM is an expert in digital marketing. He will provide you with direct to the point instructions on how to implement your digital marketing plan. There’s no need to confuse your mind with terminologies and principles. Leave it to the expert. Check out Boss DM now! 

Boss DM

Virtual Digital Marketing Manager

  • Complete set of instruction with comprehensive worksheets to make your page a convertible landing page.
  • Complete set of instruction with comprehensive worksheets on how to create the best FB ads campaigns.
  • Complete set of instruction with comprehensive worksheets on how to implement the best practices for social media marketing and getting free leads.
  • Complete set of instruction with comprehensive worksheets on how to implement SEO with detailed daily task instructions.
  • Full guide, tips, and tricks on how to create your own virtual sales page that will promote your business 24/7.
digital marketing software

Boss DM is an artificial intelligence digital marketing manager programmed to help you do digital marketing in the right way. Through years of experience and development, Boss DM will make your business succeed.

POPULAR LINKS
GET CONNECTED
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